12 Apr 2025
Contributed by: Ruth Siew
I’d never dabbled in social media before. Instagram, Tik Tok were new to me. But on 16 November 2024, we decided to create the Instagram account ‘alkitabversiborneo.’ We aimed to share the impactful words of the Alkitab Versi Borneo (AVB) with a digital audience.
The idea was simple: post one AVB verse, paired with a one-liner inspiration, wrapped in a 10-second video, under the theme, ‘Firman untuk Hari Ini.’ Over the next 3 months, we shared over 60 reels.
“Simple acts of faith, led by the Lord, could maximise the access and impact of God’s Word.”
In the first 90 days, the account reached 1.6 million views, completely organically (with no view boost). The timeless message of God’s Word resonated with a new and younger audience across the archipelago.
But the impact wasn’t limited to individual viewers. At the last count, 110 SIB-based/BEM-based groups had joined alkitabversiborneo Instagram community, sparking engagement with the Scripture.
"Then he said to me, “This is the word of the Lord to Zerubbabel: Not by might, nor by power, but by my Spirit, says the Lord of hosts."
Zechariah 4:6 (ESV)
